The golden rule with networking is to be genuine. When you see an opportunity to network, look at how you can help others in the situation, and use the chance to build trust and rapport. Being generous with your time and knowledge will pay off for you down the line.
On a macro scale, this can mean things like holding volunteer positions in organisations that interest you. On a micro scale, it’s as simple, yet as effective as asking open ended-questions, taking an interest, and really listening to and taking in what others have to say.
Networking Events
Be focused. Have a think about what your goals are in terms of networking – are you looking to make contacts for employment? Having this in mind will help you to chose the most appropriate networking events.
Most networking groups will allow you to visit a couple times before joining. Do so, and visit several groups to get a feel for the atmosphere, and the level of mutual support provided by members.
If you get referrals, make contact quickly and efficiently. Remember that your actions are a reflection on the person who referred you.
Your Profile
Have a clear understanding of what you do and why, and make sure you can explain it to others. Practise at home if necessary.
Stand out above the competition, and know what it is that makes you different from others in the same field. Become know as a source of knowledge and resources for others – recommend people, places, events and so on.
The Online World
Most of the guidelines above apply equally, if not more so, to online networking. Online, we don’t get the advantage of face-to-face contact, which is so important for building trust and rapport. Therefore, it’s so important to be genuine and personal, and to act with integrity and courtesy when networking online.
It’s likely you’re networking online as you’re seeking new employment, and you may be using sites such as LinkedIn to network and to gain recommendations. Senior management and important clients are great people to get recommendations from, and their reference on your profile is going to carry far more weight than lots of references from your workmates.
Also, chose carefully the people you ask for recommendations. Are you on good terms with them, and did you do a good job? If not, they may write something that appears to be fine but subtly suggests otherwise. For example ‘Susan is always keen to start the next project’ could mean that Susan is enthusiastic – or it could mean that she lacks focus and doesn’t finish what she starts. And finally, don’t be offended if someone doesn’t offer you a recommendation. This is the social web and some people are very guarded about what they will and won’t share oneline.
