Retaining talent is becoming harder. That shouldn’t shock you to hear. It’s a problem businesses all over the world are experiencing in the modern market.

There are ways to find talent that doesn’t just involve throwing more money at applicants. Being a purposeful brand is one of them.

But there’s more to having purpose than just saying you’re people-focused or doing your best to cut down on unnecessary printing. So - here’s a short explainer.

Do you NEED a purpose?

Your company’s purpose is the reason you exist. We’ve all got one. It’s what drives your business goals and decision-making. And it should be something that attracts like-minded individuals to work with you.

When we say ‘likeminded individuals,’ we mean people who share your values and want to see the same things happen in the world that you do. People who will be just as passionate about achieving your company’s goals as you are.

These are the kinds of people who will stay with your company for the long haul because they believe in what you’re doing. They aren’t just there for a salary - they want to make a difference.

Your brand and your purpose

So - take a second to sit back and think. More often than not, businesses exist to provide services and make money. Whilst that might have some stakeholders throwing their cash in the air and cheering you on, it’s probably not going to help you find that ideal member of staff you’re hunting for.

Your task is to present your business as one that’s forward-thinking, socially conscious and driven towards delivering positive change alongside the services you charge for. Disruptor brands that are trying to change their industry are often an attractive prospect for millennial and Gen-Z employees.

Appealing to younger applicants

As we’ve said, it’s important to present your organisation as one that’s leading a positive change in our world. Whether it’s by the quality of your service, a commitment to charities or socially conscious causes - it’s really important that you’re able to stand out from the crowd.

Forward-thinking boardrooms are still boardrooms. But they’re able to create a positive buzz and environment within their organisation that allows their staff to flourish as they work together for mutual success.

Promoting a higher level of positivity around your business doesn’t happen overnight. It can take a long time to sustain the image you’re looking to present, but we all have to start somewhere.

How we can help

Understanding your purpose is the first step. Then, you have to implement it and employ the staff who are going to play their part in bringing that purpose to life.

Employer branding is becoming more and more important in our competitive market. To stand the best chance of succeeding and hiring the best talent available - you’ll need a good plan and a great recruitment team.

That’s where we come in. If you think you’re ready to appeal to more candidates and become the employer you’ve aspired to be, our team are ready and waiting to make it happen.

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