When you’re hiring new staff, you’ll have a lot to do. You’ve got to sift through candidates, discover the best talent and convince them to join your organisation instead of your competitors.
With a talent shortage in many industries, it’s becoming even more difficult to attract the right candidates. Your proposition needs to blow your competitors out of the water and give your candidates the feeling that there is nowhere else in the world they’d rather be than working with you.
But if you’re sitting wondering where you’re going wrong with your recruitment strategy, we’ve collated four factors we think are vital to finding, interviewing and hiring the best talent in the modern market.
Their experience from call #1 to contract signing
The candidate experience is essential when you’re looking to attract top talent. If a candidate has a bad experience during the application process, they are likely to spread the word, damaging your employer brand and hurting your chances to hire them.
It’s essential your application process is as smooth and streamlined as possible, with clear communication at every stage. People love to be kept in the loop, so keep candidates updated on their progress and give them feedback regularly. Even if it’s not the news they want to hear, it’s important they know you’re thinking of them. A positive candidate experience will encourage candidates to apply again in the future and recommend you to others.
Social media and your brand
We just spoke about your employer brand. It’s never been more important, thanks to social media, that you’re showing the world what you’ve got and representing your organisation in the best light at all times.
Social media itself can be very useful in finding candidates. But importantly, it’s a great place to nurture potential future candidates too. Use your social media to share company news, job vacancies and employee stories, which will help to paint a picture of what it’s like to work for your organisation.
It could be the difference between your dream hire choosing to apply or scrolling past onto the next role.
Benefits that go beyond money
In order to attract and retain the best talent, you need to offer a competitive benefits package. This could include things like flexible working, bonus schemes, company pension, private health care and generous holiday allowance. A couple of extra days a year can buy someone a weekend away in Paris, for example. Ooh, la la. ????????
But for many millennials and Gen-Z workers, working with a purposeful brand is a priority. If you want to know a little more about this, you can follow the link to read our full blog piece on brands with purpose.
Research your competitors to see what they’re offering and make sure you’re, at the very least, in line with their benefits. Your benefits package is likely one of the most important factors candidates will consider when deciding whether or not to accept a job offer, so it’s worth getting right.
Great workplace culture is a huge part of why new staff will want to join your business. This is not just positivity, but diversity and inclusion too.
Early Friday finishes, monthly quizzes or baking competitions – whatever it is you’re doing that’s unique, let your potential new applicants know about it. When you’re writing your job descriptions or just posting on social media, create the buzz around your business that you believe people would LOVE to be a part of.
The more people that feel suited to your workplace culture, the more talent you’ll have to choose from. That’s a lovely problem to have.
The best talent is ready and waiting. Ready to find it?
There's so much more to hires than just a competitive salary - benefits, company culture and the candidate experience are all important factors to consider. These tips should give you a great starting point when it comes to attracting talent. If you're looking for more support or guidance with your next hire or cohort, we'd be happy to help.
You could take this advice and go it alone. Or you could talk to us about how we’ve helped organisations all over the world find long-term staff fast and created huge cost savings for their businesses.
We've got plenty of experience, all the know-how and the personality it takes to find the best staff that your business is craving. Talk to an expert now.