the Challenge

As a relatively early-stage startup, AudioMob did not have the required resources in their talent function to hire at speed as they scaled. With no incumbent Head of Talent Acquisition or Head of HR, the challenge for Cititec was to build the talent acquisition function from the ground up and implement a standardised streamlined hiring process and associated platforms.

Discovery meetings, SLA’s, and interview coaching were introduced as the first step towards sustainable growth, with organisational mapping and the creation of a talent strategy following as Cititec helped build a mature talent function for AudioMob.



Over an initial two-month period, Cititec provided AudioMob with a lead Talent Partner who was then joined by a 2nd Talent Partner to assist with hiring for both tech and commercial roles.

The goal was for the two-person Cititec team to bring top-tier talent onboard whilst building the processes and strategies for AudioMob to continue to replicate any growth beyond the conclusion of the partnership with Cititec.

Cititec had the edge over traditional recruitment agencies and larger RPO organisations through knowledge gained partnering with similar international fast scaling startups. Cititec implemented proven transferable processes, an ATS, and video Interview technology.


Cititec continues to be engaged whilst building out the internal talent acquisition structure and hiring across AudioMobs US, UK, and the Middle East offices.

  • Overall cost reduction of 48%

  • Projected year one saving of £220k

  • Reduction of time to hire

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